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The Importance of Branding for Your Business

As the saying goes, you never get a second chance to make a first impression. An effective branding strategy is one that clearly defines and communicates the vision, mission and values of your company, while concurrently distinguishing you from the competition. It is crucial to speak directly to the values and needs of your demographic, projecting knowledge and certainty to existing and prospective customers. Through research, planning and flawless execution, Shootmedia creates memorable motifs and distinct designs.

Branding and Management

What exactly does that entail?

Managing our editorial calendar to 

ensure timely publications.

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Proofread and edit written pieces before publication.


Monitor Web traffic and engagement (e.g. conversions and bounce rates)


Create style guides to use as reference.

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Schedule social media posts.

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Coordinate with marketing and design teams to illustrate articles.

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Identify gaps in our content and recommend new topics.


Conduct keyword and SEO research to understand customers' needs


Follow industry-related news and generate ideas around trending topics.

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